Re-branding Phase 1 Personal Branding 2.0 with a new logo - Personal Branding Blog - Stand Out In Your Career

Re-branding Phase 1 Personal Branding 2.0 with a new logo - Personal Branding Blog - Stand Out In Your Career All great brands must evolve over time, either graphically, strategically or through change in management. The biggest challenge with re-branding is if you have multiple sites and are the web developer. Personal Branding 1.0 When I first had the idea for my previous logo (on the left), I started to create a concept around the true meaning behind personal branding and match it to my goals and the image I wanted to portray. My objective was to create a logo that was symbolic and made sense. The compass concept, with the black silhouette, means that this is your personal brand, you are empowered and by viewing my blog and my other resources, I can help navigate you to future success (compass). Personal Branding 2.0 This week I collaborated with an experienced graphic designer, in order to craft something creative and eye-catching. Another consideration in the design was my involvement with social media and the impact it has on personal branding. Taking this into account, part of the creative brief was to have the logo look web 2.0ish. The new logo has more of a 3d look, the colors are brighter and easier to view and the black silhouette is now empowered to resemble an individual holding command over his or her career. What do you think? Are you happy with the improvement? Subscribe today!